Privacy Policy

Last updated: December 21, 2025

1. Introduction

Gentle ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our Google Analytics intelligence service.

2. Information We Collect

2.1 Google Account Information

When you sign in with Google, we receive:

  • Your name and email address
  • Your Google profile picture (optional)
  • A unique identifier for your Google account

2.2 Google Analytics Data

With your explicit permission, we access your Google Analytics data through the official Google Analytics Data API. This includes:

  • Website traffic metrics (sessions, users, pageviews)
  • Traffic source information
  • User behavior data (bounce rate, session duration)
  • Conversion and event data
  • Geographic and device information (aggregated)

Important: We access this data in read-only mode. We cannot modify your Google Analytics settings or data.

2.3 Google Search Console Data

If you connect Google Search Console, we access search performance data including queries, impressions, clicks, and positions. This data is also accessed in read-only mode.

3. How We Use Your Information

We use your information to:

  • Provide analytics insights through natural language queries
  • Generate visualizations and reports based on your data
  • Identify trends, anomalies, and actionable recommendations
  • Improve our service and user experience
  • Communicate with you about your account and our service

4. Data Storage and Security

  • Query metadata only: We store metadata about your queries (timestamps, property IDs) but do not permanently store raw analytics data.
  • Real-time processing: Analytics data is processed in real-time and not persisted beyond your session.
  • Encryption: All data is encrypted in transit using TLS 1.3 and at rest using AES-256.
  • Access controls: Access to systems is restricted and monitored.

5. Google API Services User Data Policy

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically:

  • We only request access to the data necessary to provide our service
  • We do not sell your Google user data to third parties
  • We do not use your data for advertising purposes
  • Your data is not used to train AI models outside of your direct requests

6. Third-Party Services

We use the following third-party services:

  • Google OAuth: For authentication
  • Google Analytics Data API: To access your analytics data
  • Google Search Console API: To access your search data (optional)
  • AI Language Models: To process natural language queries and generate insights (your data is not used for model training)

7. Your Rights

You have the right to:

  • Access: Request a copy of the data we hold about you
  • Deletion: Request deletion of your account and associated data
  • Revoke access: Disconnect your Google account at any time through your Google Security settings or our app settings
  • Data portability: Export your data in a machine-readable format

8. Data Retention

  • Account information is retained while your account is active
  • Chat history and query metadata is retained for 90 days
  • Upon account deletion, all data is removed within 30 days

9. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through our service. Your continued use of the service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

privacy@gentleanalytics.com

12. GDPR and CCPA Compliance

We comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). If you are a resident of the European Economic Area or California, you have additional rights including:

  • Right to know what personal information is collected
  • Right to opt-out of the sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising your rights
  • Right to lodge a complaint with a supervisory authority